Public Relations is quite often misunderstood and overlooked. The myths around the industry are endless, and very few people can explain what PR professionals actually do – so in this blog, Amy – who recently graduated with a Master’s in PR, Communications and the Media, talks about the industry she once studied and now works in.
Sometimes it is easier to start with what we don’t do. PR is not marketing or advertising, it is not propaganda and the saying ‘any press is good press’ is not true!
As defined by the professional body of PR, the Chartered Institute of Public Relations, the industry’s role is said to be a ‘planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.’ Or to put it simply, PR is about reputation – the result of what you do, what you say and what others say about you.
“Reputation is a company’s largest asset.”
– Averill Elizabeth Gordon.
Our job is to work closely with our clients, understand their business, their unique selling points and their target market in order to put their name in a favourable position. PRs are responsible for the visibility and enhancement of a brand in front of the right audience who will then engage and interact with them and their products.
A lot of PR’s work evolves around relationship building and it proves beneficial to be well connected within both niche industry media and wider national media. Ensuring great communication with journalists can help secure some high-level coverage which in turn helps to earn trust between other businesses and a business and their customers.
At Compete PR we combine the best PR practices to deliver high results and high return on investments. We are specialists in sports, health and fitness and help to gain small to medium-sized businesses targeted media exposure with some of the biggest titles. Being a small team with a handful of clients we can deliver a truly personal, bespoke and high-value service.
© images are copyright. All rights reserved.
