Public Relations is an industry that is quite often misunderstood and overlooked. To put it simply, PR is about reputation – the result of what you do, what you say and what others say about you. To find out more about what PR is, read our previous blog post on the subject, here.
PR is a very valuable tool for any business and can be a worthwhile investment. Here’s what public relations can actually do for your business:
Manage reputation – PRs push to generate positive content with the aim of earning understanding and support whilst influencing opinion and behaviour. It is the planned and sustained effort to establish a positive reputation within the media, and be perceived in a positive light by the consumer. In the event of bad publicity arising, it is a PRs job to move efficiently and effectively to counteract and respond to this news.
Build credibility – PRs can help to build credibility by putting experts and brand spokespeople in front of journalists. This is hugely impactful, creating strong credibility in the media, as well as valuable back-links to the website. It lets consumers know that a brand and its people are knowledgeable and trustworthy.
For example, we got P3RFORM‘s Lily Chapman to answer questions from Anna Barry at the Express to help produce this piece: Nutritionist shares ‘important’ supermarket tips for weight loss and ideal comfort food
Increase sales – PR can get your brand seen and heard on all the right platforms and by all the right people so that it gets the attention it deserves. While PR is not a direct sales tool, it does help to target the right audience meaning your products and services are in front of people who are likely to engage with the business and become potential customers.
Promote values – It’s not all about product sales, PR can also help promote your brand values and key messages. Over time, targeting an audience that lines up with your brand image and shares similar values means they are likely to respond more positively. As a result, noise is created around the brand and shared through word of mouth as customers share their experience with friends and family, or even share it down their social channels.
For example, we helped produce this piece for Presca Sportswear, highlighting their climate-positive approach to business: The Sportswear Company Taking Steps Towards Sustainability
Boost SEO Rankings – When a journalist features your product or expert and includes a URL back to your website, this signifies a ‘vote of confidence’ from one site to the other. This tells search engines that your site is valuable and useful. By appearing frequently in relevant and trusted titles, your brand’s website will appear higher up in search engine rankings, which in turn can help more customers visit your page.
To find out more about what we do or to enquire about how we can help your business, please email email@example.com
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