An experienced and dedicated sports PR professional, specialising in running, cycling and endurance sports.

Compete PR was established in March 2012, by keen triathlete and cyclist, Kate Allan.

Working as PR Manager at Decathlon UK, Kate recognised that the sport of triathlon was undergoing considerable growth, and following time spent working at the London 2012 Olympics (as part of the triathlon team) she decided to set herself up as a freelance PR Consultant specialising in the sports in which she had become so incredibly well connected and experienced in.

An expert in running, cycling and endurance sports; Kate works with a range of different clients and delivers a bespoke and high quality level of service. She is a competitive time trial cyclist and her competitive spirit successfully infiltrates all aspects of her professional life.


KATE ALLAN – Founder & PR Director

Kate is the founder of Compete PR, and has worked in the industry for over 10 years; specialising in cycling, triathlon and endurance sports, with a growing contact-base that spans across lifestyle, health and fitness.

A keen time trial cyclist, Kate was the 2017 National 50 Mile Time Trial Champion, also achieving the second fastest British female 50 mile result in history in that same year – 1 hour 45 and 36 seconds (at time of press).

Email: kate@competepr.com

Instagram: @kateallan16

SAM BEGG – PR Executive

Sam joined Compete PR in August 2020 with 3 years’ experience in sports marketing, specialising in endurance sports. As a previous European and National champion in triathlon and a British Triathlon qualified coach, he appreciates the hard work and dedication it takes to succeed!

In his down time, you might find him up a mountain or in the sea catching a few waves.

Email: sam@competepr.com

Instagram: @beggsam

ALEX PARREN – Content Creator

Alex is a Copywriter & Digital Marketing Specialist with over 6 years experience in the sports and fitness industry.

As well as being a certified personal trainer, she’s also a keen endurance runner and can usually be found on the trails in the south of England.

Email: hello@competepr.com

Instagram: @alexrunsfar